Target may not be your “Target” this Black Friday….

Have you heard?! Target may be sitting out this Black Friday? By sitting out I mean, not offering huge discounts or sales this year!!

While some of you may agree or disagree, I ‘d like to hear what you think about this!

Here’s what was said:

“We’re not interested in driving sales for the sake of sales, [so] you might see us lag competitors in terms of comp-store sales increases,” said John Mulligan, executive vice president and chief financial officer of Target.

See more info here.

I can say, one of the downfalls I see of this is that a lot more people will be at Walmart since they don’t need to go to Target.

What are your thoughts?

 

Thanks, BSD